We are hired to solve problems. Problems on building digital-first brands. Problems understanding world-class eMarketing. Problems on how to future-proof companies. Problems on how to enable marketing teams.
Brands hire us for many reasons, for example: 1) Selling wholesale versus consumer direct. 2) Changing a 30sec TV-only mentality and developing digital-first communications and branding. 3) Unlocking the power of eCommerce. 4) Voice, VR/AR, and AI enablement. And many more.
1. Structural Journey
A six-week process culminating in a two-day hands-on ReevesJones Workshop. The workshop comprises of a six-stage process, where business stakeholders deconstruct and then reconstruct their brand.
2. Customer Journey
The Customer Journey is where the Structural Journey comes to life. The goal is to build a customer-focused, work backward communication plan to drive the end buyer from Awareness to the Point of Sale. The ReevesJones creative team articulate the brand vision into a customer-first experience.
3. Digital Transformation.
Many CMOs know their teams are struggling with eMarketing due to their internal structure and team make-up. We work 1:1 with leadership to develop and restructure internal teams so they can adapt to the needs of stakeholders and customers and complete full Digital Transformation, including voice, AR/VR, and newer technology. Often, this process can take between 6 and 12 months.
4. Executive Immersion.
Run over a course of one or two days, Executive Immersion is a short deep-dive into content, commerce, technology, and customers. You'll be walked through best-in-class branding-to-eCommerce examples, both in the endemic or non-endemic space, and uncover the steps needed to transform your company or advertising agency. Included can be a larger team presentation aligned the entire company.