Acura: a history of innovation

Acura Celebrates Entrepreneurial Spirit in a New Documentary Showcasing the Inspiring Journeys of Three Amazon Launchpad Entrepreneurs.


Developed in partnership between Acura and Amazon, "This Is What We Make" showcases three thought leaders' experiences alongside three Amazon Launchpad entrepreneurs on their inspiring journeys to turn an idea into a reality.


"My advice to entrepreneurs is that having the willingness to challenge convention is absolutely critical to success. 'This Is What We Make' is a valuable playbook for those looking to make their dreams a reality," said Jon Ikeda, vice president & general manager of Acura.


The key to success of this campaign was 1) Understanding the audience, 2) Seeking new ways to talk to them, and 3) A strong partnership.