At launch, Bai couldn't attain or afford shelf space in a supermarket. They turned to eMarketing and instantly became a challenger brand.
eCommerce has given rise to challenger brands. In the world of an endless shelf space it's important for large and existing brands to take note. A lot of hands and people made the rise of Bai happen (way more than the person typing this), in this (ugly) case study video, you'll uncover the rise of Bai.
Understanding the market through data, means you can quickly create the right products for customers.